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  • New Print/Digital Hybrid Book to Debut at PRINT 17

    https://static.ombe.com/slir/w115/forums/200/rickpics/Harvey_Levenson.jpg Cal Poly Professor Emeritus Harvey Levenson’s industry textbook to be reinvented as a “multi-book” – a printed platform to guide the digital experience.

    CHICAGO – August 2, 2017 -- At PRINT 17 in Chicago (September 10-14), Dr. Harvey Levenson and former Seybold editor John Parsons will introduce a new approach to book publishing. At the Ricoh booth (#2022), they will unveil a prototype of the next edition of the highly regarded Introduction to Graphic Communication, first published in 2007. It will use Ricoh’s Clickable Paper technology to trigger related digital content and interaction with the reader.
    Levenson and Parsons have launched a Kickstarter Campaign to support further development of the digital experience of the final book, to be published in early 2018. The campaign ends on August 18.

    We’re not publishing an eBook,” Parsons said. “This is about a new way to demonstrate the inherent strengths of print. What could be better than a book that’s about graphic communication to show how print can guide and enhance digital media?

    Users will scan pages of the book, using the free Clicker app on their tablet or smartphone to access video and other media, and to interact with learning systems and fellow readers.

    This is a pioneering undertaking,” notes Levenson. “It will be the first book ever produced using Clickable Paper technology. It’s going to be history in the making—a model for the entire publishing industry, a book that ‘talks’ to the reader and performs demonstrations. It will represent a unique learning experience for students studying graphic communication and for industry folks wanting to learn more about their field.”

    IntuIdeas, a publishing consultancy and writing firm, will be publishing the book, in partnership with Ricoh.
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