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  • Personal Branding 101: Leadership Strategies for the Busy Managed Services Professional

    Posted on ChannelProNetwork, by Lisa Shorr

    A bit of polish and preparation can help MSPs and other channel professionals build a trusted brand that commands respect and attention.

    "HAVE YOU EVER been in a bidding war with two or three other MSPs and won? Think back to that glorious moment and remember what set you apart from your competition. Was it your technology solution or the size of your corporation? Chances are, it wasn’t price.

    A colleague of mine recently won a deal over multiple competitors. His quote was the highest of the three submitted, but his sales professional was polished and prepared. He also presented the prospect with a list of testimonials from familiar businesses..." [read more at www.channelpronetwork.com]